“So here’s the deal right, when the guys and I first started the band, well actually when Alex joined the band, urm we started to have some shows around urm, New York City and we started to like sell some merch and all that kinda stuff. So we were advised by our entertainment lawyer at the time that it would be smart to start a business. Behind every band if you’re making a living doing it there’s a corporation, there is a company that you form…..  So here’s the deal, we started our company called ‘Fair Isle Entertainment’ and Fair Isle came from a type of sweater that you can purchase, it’s like when we were in our more pretty face and bow ties and all that kinda stuff…  So we needed a password for something or was like a PO Box. … When you register a business you need a mailing address, so we had to buy a post office box and wouldn’t you know the post office box they gave us was number 343 and Fair Isle Entertainment is … if you see the letters associated with the numbers, Fair Isle Entertainment is 3 for F, 4 for I and 3 for E… 343. So the whole time it was just a code word for our record label and our business partnership…. It all connected and then all these weird coincidences like the PO Box that we just got assigned to us out of all the number combinations it could have been, it was 343… It’s a powerful number. … I’ve heard people say that yanno, the band started as like me, Andy & Jay and then it was me,  Andy, Jay & Alex and then now it’s the three of us, so it’s just, this number just has a lot of weird stuff around it. But it defiantly represented to us Fair Isle Entertainment … Fair Isle represented to us, our gang”